Inside The Forrester Wave™: Why JourneyTrack is a Leader in Customer Journey Management
When you’re building in a fast-emerging category, you learn to live with two truths at once: The...
JourneyTrack CX Blog: AI
People vs. Technology: Why CX Transformation Needs Both
Customer experience leaders everywhere face a familiar, maddening reality:They invest in great...
JourneyTrack Named a Leader in The Forrester Wave™
The Customer Journey Management (CJM) category just reached a significant milestone, and so did...
2026 Trends in Customer Journey Management
If 2025 was the year of “AI, cautiously,” 2026 will be the year of “AI, confidently and...
Addressing Bias In Personas & Data Models (Without Losing The Plot)
Personas and data models are shaped by the underlying assumptions that inform them. If those...
7 Best Practices for Using AI to Create Powerful, Actionable Personas
In today’s fast-paced, data-rich customer experience (CX) landscape, the need for accurate,...
How AI is Revolutionizing Customer Journey Mapping
In customer experience (CX), mapping the customer journey has always been essential, but...
Transforming CX: How Journey Management Platforms Solve CX Challenges
A recent survey conducted by Pegasystems Inc. and YouGov revealed that 56% of consumers find...
Transforming Businesses with Customer Insights: 8 Success Stories
Businesses increasingly use customer insights and analytics to drive growth and improve customer...
Top 10 Customer Experience Management Trends in 2025
Customer experience management (CXM) is evolving rapidly as technology advances and customer...