Beyond Cost Avoidance: Linking CX to Revenue, Expansion, and Referrals
For years, many CX programs have been forced into a defensive posture: reduce contacts, lower...
JourneyTrack CX Blog: AI
CX Non-Negotiables: What to Protect When Everything Changes
Disruption has become the default setting. Economic uncertainty squeezes budgets, supply chains...
Future-Proofing Your Journey Maps and Your CX Strategy
Journey maps don’t fail because teams stop caring. They fail because the organization keeps...
Inside The Forrester Wave™: Why JourneyTrack is a Leader in Customer Journey Management
When you’re building in a fast-emerging category, you learn to live with two truths at once: The...
People vs. Technology: Why CX Transformation Needs Both
Customer experience leaders everywhere face a familiar, maddening reality:They invest in great...
JourneyTrack Named a Leader in The Forrester Wave™
The Customer Journey Management (CJM) category just reached a significant milestone, and so did...
2026 Trends in Customer Journey Management
If 2025 was the year of “AI, cautiously,” 2026 will be the year of “AI, confidently and...
Addressing Bias In Personas & Data Models (Without Losing The Plot)
Personas and data models are shaped by the underlying assumptions that inform them. If those...
7 Best Practices for Using AI to Create Powerful, Actionable Personas
In today’s fast-paced, data-rich customer experience (CX) landscape, the need for accurate,...
How AI is Revolutionizing Customer Journey Mapping
In customer experience (CX), mapping the customer journey has always been essential, but...