Claudia Panfil
With over 30 years of marketing and communications experience, Claudia is a seasoned brand builder and marketing strategist who helps organizations create and deliver customer-first, human-centric, and data-driven brand experiences, products, and services. As the Chief Marketing Officer at JourneyTrack, she leads the marketing strategy and execution for a pioneering SaaS experience management platform that enables enterprises to understand, track, optimize, and prioritize their customer experience across physical and digital channels, geographies, demographics, and more.
How Integrating VoC Tools Enhances Your CX
Organizations can’t afford to make customer experience (CX) decisions in the dark in today's...
How Marketing Teams Can Effectively Leverage Customer Journey Management Tools
Understanding and optimizing the customer journey is paramount for marketing teams aiming to...
How UX Teams Can Leverage Customer Journey Management Tools for Better User Experiences
In today's competitive digital landscape, delivering exceptional user experiences (UX) is paramount...
Brand Leakage: The Silent Revenue Killer and How to Combat It
In today’s hyper-competitive market, companies are constantly vying for customer loyalty. Yet, many...
How and Why to Implement Emotional Journey Mapping in Your CX Strategy
In this guide, we will break down the steps you need to take to integrate emotional journey mapping...
Understanding the Customer Journey in Financial Services: Opportunities for Enhancing CX
Customers expect seamless, personalized, and transparent interactions, and failing to meet these...
10 Ways to Drive CX Initiatives and Results Without a Large Budget
Let's explore ten cost-effective ways to drive CX initiatives that deliver measurable results...
Getting Started with Customer Journey Management in Financial Services
Customer journey management enhances customer experience and drives measurable business outcomes...
How to Get Internal Alignment on Customer Experience
According to Forrester, companies that prioritize customer experience are more likely to see a 1.6x...