Storytelling: The CX Superpower Hiding in Plain Sight
Let’s be honest: in customer experience, data is abundant—but action is scarce.
With over 30 years of marketing and communications experience, Claudia is a seasoned brand builder and marketing strategist who helps organizations create and deliver customer-first, human-centric, and data-driven brand experiences, products, and services. As the Chief Marketing Officer at JourneyTrack, she leads the marketing strategy and execution for a pioneering SaaS experience management platform that enables enterprises to understand, track, optimize, and prioritize their customer experience across physical and digital channels, geographies, demographics, and more.
Let’s be honest: in customer experience, data is abundant—but action is scarce.
Forrester’s new theme—“The Total Experience: Your Brand, Their Journey”—shines through as the...
Customer journey management is maturing.
If you're a brand marketer like me, you know you’re not just guiding customers through a...
In customer experience (CX), we often talk about being “data-driven.” But let’s be honest—just...
Organizations can’t afford to make customer experience (CX) decisions in the dark in today's...
Understanding and optimizing the customer journey is paramount for marketing teams aiming to...
In today's competitive digital landscape, delivering exceptional user experiences (UX) is paramount...
In today’s hyper-competitive market, companies are constantly vying for customer loyalty. Yet, many...