How to Get Started with Customer Journey Mapping
Customer Experience (CX) is the backbone of many successful businesses today, and one of the most...
With over 30 years of marketing and communications experience, Claudia is a seasoned brand builder and marketing strategist who helps organizations create and deliver customer-first, human-centric, and data-driven brand experiences, products, and services. As the Chief Marketing Officer at JourneyTrack, she leads the marketing strategy and execution for a pioneering SaaS experience management platform that enables enterprises to understand, track, optimize, and prioritize their customer experience across physical and digital channels, geographies, demographics, and more.
Customer Experience (CX) is the backbone of many successful businesses today, and one of the most...
So, what’s the deal with journey mapping, orchestration, and management? While these terms are...
Customer Experience (CX) has become a critical differentiator for businesses across industries....
So, what do the Olympics and CJM have in common? More than you think! Here are six aspects of the...
To win, businesses must prioritize customer experience (CX). Customer experience encompasses every...
I recently attended CXPA’s CX Leaders Advance 2024 conference in Denver, CO. The conference agenda...
As customer experience (CX) professionals, understanding our target audience is paramount. Personas...
CX professionals know that achieving success in creating moments that matter is all about striking...
In today's competitive business landscape, understanding your customers' journey is paramount to...
When it comes to CX in healthcare, it is more important than ever to take a holistic approach and...