Optimizing B2B CX with Customer Journey Management Platforms
While traditional tools like CRM systems track customer interactions, CJM platforms go a step...
With over 30 years of marketing and communications experience, Claudia is a seasoned brand builder and marketing strategist who helps organizations create and deliver customer-first, human-centric, and data-driven brand experiences, products, and services. As the Chief Marketing Officer at JourneyTrack, she leads the marketing strategy and execution for a pioneering SaaS experience management platform that enables enterprises to understand, track, optimize, and prioritize their customer experience across physical and digital channels, geographies, demographics, and more.
While traditional tools like CRM systems track customer interactions, CJM platforms go a step...
In today’s competitive business landscape, delivering exceptional customer experiences (CX) is no...
Customer Experience (CX) is the backbone of many successful businesses today, and one of the most...
So, what’s the deal with journey mapping, orchestration, and management? While these terms are...
Customer Experience (CX) has become a critical differentiator for businesses across industries....
So, what do the Olympics and CJM have in common? More than you think! Here are six aspects of the...
To win, businesses must prioritize customer experience (CX). Customer experience encompasses every...
I recently attended CXPA’s CX Leaders Advance 2024 conference in Denver, CO. The conference agenda...
As customer experience (CX) professionals, understanding our target audience is paramount. Personas...
CX professionals know that achieving success in creating moments that matter is all about striking...