Claudia Panfil

With over 30 years of marketing and communications experience, Claudia is a seasoned brand builder and marketing strategist who helps organizations create and deliver customer-first, human-centric, and data-driven brand experiences, products, and services. As the Chief Marketing Officer at JourneyTrack, she leads the marketing strategy and execution for a pioneering SaaS experience management platform that enables enterprises to understand, track, optimize, and prioritize their customer experience across physical and digital channels, geographies, demographics, and more.

Optimizing B2B CX with Customer Journey Management Platforms

While traditional tools like CRM systems track customer interactions, CJM platforms go a step...

The Role of Customer Journey Management Tools in Service Design

In today’s competitive business landscape, delivering exceptional customer experiences (CX) is no...

How to Get Started with Customer Journey Mapping

Customer Experience (CX) is the backbone of many successful businesses today, and one of the most...

Understanding Journey Mapping, Orchestration, and Customer Journey Management

So, what’s the deal with journey mapping, orchestration, and management? While these terms are...

Measuring the Impact of CX: A Guide for CX Professionals

Customer Experience (CX) has become a critical differentiator for businesses across industries....

What do the Olympics and Customer Journey Management Have in Common?

So, what do the Olympics and CJM have in common? More than you think! Here are six aspects of the...

Why Customer Experience is Good for Business

To win, businesses must prioritize customer experience (CX). Customer experience encompasses every...

Bridging the Gap: 6 Effective Strategies to Raise CX to the C-Suite

I recently attended CXPA’s CX Leaders Advance 2024 conference in Denver, CO. The conference agenda...

6 Best Practices for Crafting Consistent Personas

As customer experience (CX) professionals, understanding our target audience is paramount. Personas...

Creating CX Moments That Matter

CX professionals know that achieving success in creating moments that matter is all about striking...