Beyond Executive Buy-In: How CX Leaders Gain Real Influence
Customer experience has become a much-discussed discipline in business. Organizations collect vast...
Claudia Panfil
With over 30 years of marketing and communications experience, Claudia is a seasoned brand builder and marketing strategist who helps organizations create and deliver customer-first, human-centric, and data-driven brand experiences, products, and services. As the Chief Marketing Officer at JourneyTrack, she leads the marketing strategy and execution for a pioneering SaaS experience management platform that enables enterprises to understand, track, optimize, and prioritize their customer experience across physical and digital channels, geographies, demographics, and more.
Beyond Cost Avoidance: Linking CX to Revenue, Expansion, and Referrals
For years, many CX programs have been forced into a defensive posture: reduce contacts, lower...
Why Integration Is the Backbone of Modern Customer Journey Management
Customer journey management has evolved dramatically over the last few years. What began as static...
CX Strategy in Times of Disruption: How to Keep Journeys Agile
Disruption is no longer a “season.” It’s the climate. Between inflation-sensitive customers,...
Future-Proofing Your Journey Maps and Your CX Strategy
Journey maps don’t fail because teams stop caring. They fail because the organization keeps...
Inside The Forrester Wave™: Why JourneyTrack is a Leader in Customer Journey Management
When you’re building in a fast-emerging category, you learn to live with two truths at once: The...
People vs. Technology: Why CX Transformation Needs Both
Customer experience leaders everywhere face a familiar, maddening reality:They invest in great...
JourneyTrack Named a Leader in The Forrester Wave™
The Customer Journey Management (CJM) category just reached a significant milestone, and so did...
From Mapping to Managing: How Insurance CX Leaders Unlock Value
In the insurance sector, customer interactions are often infrequent, high-stress, and highly...
Designing CX for Subscription & SaaS Models
Subscription businesses don’t grow by closing a deal; they grow by renewing one. In SaaS, value is...