Data-Driven Customer Insights: How to Leverage Data to Enhance Customer Journey Management
In today's digital age, businesses have access to a vast amount of data, and savvy organizations...
With over 30 years of marketing and communications experience, Claudia is a seasoned brand builder and marketing strategist who helps organizations create and deliver customer-first, human-centric, and data-driven brand experiences, products, and services. As the Chief Marketing Officer at JourneyTrack, she leads the marketing strategy and execution for a pioneering SaaS experience management platform that enables enterprises to understand, track, optimize, and prioritize their customer experience across physical and digital channels, geographies, demographics, and more.
In today's digital age, businesses have access to a vast amount of data, and savvy organizations...
Customer experience (CX) is a key differentiator in today's highly competitive business landscape....