The Customer Journey Management (CJM) category just reached a significant milestone, and so did JourneyTrack.
Forrester has released The Forrester Wave™: Customer Journey Management Platforms, Q4 2025, and JourneyTrack has been named a Leader in the report, receiving the highest score possible in the Strategy category, top scores across 18 out of 20 Current Offering criteria, and above-average customer feedback. This marks our first appearance in a Forrester Wave evaluation, making the recognition even more meaningful.
It’s a moment that reflects not only our team’s work but also the momentum of an entire industry moving from static journey mapping to operational, AI-enabled journey management.
A Strong Debut: Top Scores in Strategy and Current Offering
In its evaluation, Forrester scored JourneyTrack:
✔️ 6 out of 6 criteria with a 5.0, the highest score possible, in the Strategy category
✔️ 18 out of 20 criteria with a 5.0 in the Current Offering category
These scores highlight the depth and readiness of JourneyTrack’s platform across journey creation, analytics, governance, prioritization, execution, and measurement.
Forrester notes that JourneyTrack “backs up its vision of turning journeys into actionable insights and measurable outcomes with features like Journey AI, Persona AI, Insights AI, Recommendations AI, and the recently launched Storytelling AI.”
The report also recognizes Storytelling AI’s ability to deliver “board-ready reports or slide decks that quantify impact, value creation, risk, and next steps,” and Journey Impact, which “links completed actions to metrics, helping teams visualize progress and communicate value.”
These comments reflect our belief that journey management must be more than mapping; it must drive action, alignment, and measurable business impact.
Above Average Customer Feedback: A Core Part of the Recognition
One of the most meaningful elements of JourneyTrack’s Wave placement is the above-average customer feedback included in the evaluation.
Forrester notes that customers consistently praise:
✔️ JourneyTrack’s usability
✔️ Responsiveness
✔️ Purpose-built design for real-world enterprise needs
One customer summarized their experience simply: “Exactly what I needed.”
For us, this feedback is deeply validating. Journey management, at its core, is about people, the teams operationalizing journeys, the leaders making decisions, and the customers whose experiences drive business outcomes. Hearing directly from users that JourneyTrack helps them work smarter and deliver more impact is the best recognition of all.
A Defining Moment in a Rapidly Emerging Category
As our Founder & CEO, Ania Rodriguez, shared:
"This recognition from Forrester marks a defining moment for JourneyTrack. Receiving the top score in the Strategy category and receiving above-average customer feedback validates, in our opinion, what our customers experience every day: JourneyTrack isn’t just a tool for mapping journeys, it’s a platform for driving meaningful, measurable business outcomes."
CJM is quickly becoming a foundational operating model for experience-led organizations, and this Wave reflects that shift. JourneyTrack’s placement, in our view, represents the industry’s evolution toward operational, data-driven journey management enabled by AI.
A Platform Built for the New Era of Journey Management
We believe JourneyTrack’s results reinforce the value of our approach: making journey management strategic, scalable, measurable, and accessible across the enterprise.
JourneyTrack brings together:
✔️ AI-powered journey, persona, and insights creation
✔️ Prioritization and governance frameworks
✔️ Action planning and cross-functional alignment
✔️ KPI tracking and ROI measurement
✔️ Storytelling AI for executive-ready narratives
This end-to-end capability allows teams to move beyond journey maps and into continuous journey optimization with clarity, speed, and confidence.
Read the Full Report
You can access The Forrester Wave™: Customer Journey Management Platforms, Q4 2025 here:
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