Measures vs. Metrics in CX: Why They Matter and How to Show Real Impact
In customer experience (CX), we often talk about being “data-driven.” But let’s be honest—just...
JourneyTrack CX Blog: CX Management
Strategic Advantages of a Journey Atlas in Customer Journey Management
I n today's dynamic customer experience landscape, CX practitioners and executives seek tools that...Transforming CX: How Journey Management Platforms Solve CX Challenges
A recent survey conducted by Pegasystems Inc. and YouGov revealed that 56% of consumers find...
How Marketing Teams Can Effectively Leverage Customer Journey Management Tools
Understanding and optimizing the customer journey is paramount for marketing teams aiming to...
How and Why to Implement Emotional Journey Mapping in Your CX Strategy
In this guide, we will break down the steps you need to take to integrate emotional journey mapping...
10 Ways to Drive CX Initiatives and Results Without a Large Budget
Let's explore ten cost-effective ways to drive CX initiatives that deliver measurable results...
Getting Started with Customer Journey Management in Financial Services
Customer journey management enhances customer experience and drives measurable business outcomes...
How to Get Internal Alignment on Customer Experience
According to Forrester, companies that prioritize customer experience are more likely to see a 1.6x...
The CX Tech Stack: Journey Mapping, Management, Analytics & Orchestration
Four primary categories of CX tools often come up in CX tech stack discussions: customer journey...
Transforming Businesses with Customer Insights: 8 Success Stories
Businesses increasingly use customer insights and analytics to drive growth and improve customer...