Beyond the Spark: Shifting from Moment-Based to Journey-Driven Thinking
In today’s customer experience landscape, it's easy to get dazzled by the brilliance of individual...
JourneyTrack CX Blog: CX Management
The Total Experience: Where Brand Meets Journey
Forrester’s new theme—“The Total Experience: Your Brand, Their Journey”—shines through as the...
Why Step-Level Metrics Matter in Customer Journey Management
Customer journey management is maturing.
How AI is Revolutionizing Customer Journey Mapping
In customer experience (CX), mapping the customer journey has always been essential, but...
Measures vs. Metrics in CX: Why They Matter and How to Show Real Impact
In customer experience (CX), we often talk about being “data-driven.” But let’s be honest—just...
Strategic Advantages of a Journey Atlas in Customer Journey Management
I n today's dynamic customer experience landscape, CX practitioners and executives seek tools that...Transforming CX: How Journey Management Platforms Solve CX Challenges
A recent survey conducted by Pegasystems Inc. and YouGov revealed that 56% of consumers find...
How Marketing Teams Can Effectively Leverage Customer Journey Management Tools
Understanding and optimizing the customer journey is paramount for marketing teams aiming to...
How and Why to Implement Emotional Journey Mapping in Your CX Strategy
In this guide, we will break down the steps you need to take to integrate emotional journey mapping...
10 Ways to Drive CX Initiatives and Results Without a Large Budget
Let's explore ten cost-effective ways to drive CX initiatives that deliver measurable results...