People vs. Technology: Why CX Transformation Needs Both
Customer experience leaders everywhere face a familiar, maddening reality:They invest in great...
JourneyTrack CX Blog: Collaboration
Cross-Functional Collaboration in CX: Turning “Many Truths” Into One Customer Reality
If you’ve ever compared a product team’s journey map to the one marketing uses (and then to the one...
Designing Patient-Centric Experiences in Life Sciences
Customer experience has become a defining priority across industries, but in life sciences, the...
Creating Impactful Customer Journeys with Customer-Centric Strategies
Understanding and enhancing the customer journey is crucial for businesses aiming to foster lasting...
The Total Experience: Where Brand Meets Journey
Forrester’s new theme—“The Total Experience: Your Brand, Their Journey”—shines through as the...
7 Powerful Tips for Journey Optimization (From a Brand Marketer’s POV)
If you're a brand marketer like me, you know you’re not just guiding customers through a...
Strategic Advantages of a Journey Atlas in Customer Journey Management
I n today's dynamic customer experience landscape, CX practitioners and executives seek tools that...Getting Started with Customer Journey Management in Financial Services
Customer journey management enhances customer experience and drives measurable business outcomes...
How a Journey Mapping Workshop Can Drive Business Growth
Whether you're a seasoned Customer Experience (CX) professional or just starting your company's CX...
How to Get Internal Alignment on Customer Experience
According to Forrester, companies that prioritize customer experience are more likely to see a 1.6x...