Designing Patient-Centric Experiences in Life Sciences
Customer experience has become a defining priority across industries, but in life sciences, the...
JourneyTrack CX Blog: Journey Impact
Personas: The Missing Link Between Journey Maps and Business Impact
If your journey maps aren’t moving the needle, the problem may not be the map—it may be the persona...
The Total Experience: Where Brand Meets Journey
Forrester’s new theme—“The Total Experience: Your Brand, Their Journey”—shines through as the...
How AI is Revolutionizing Customer Journey Mapping
In customer experience (CX), mapping the customer journey has always been essential, but...
7 Powerful Tips for Journey Optimization (From a Brand Marketer’s POV)
If you're a brand marketer like me, you know you’re not just guiding customers through a...
Measures vs. Metrics in CX: Why They Matter and How to Show Real Impact
In customer experience (CX), we often talk about being “data-driven.” But let’s be honest—just...
How UX Teams Can Leverage Customer Journey Management Tools for Better User Experiences
In today's competitive digital landscape, delivering exceptional user experiences (UX) is paramount...
Brand Leakage: The Silent Revenue Killer and How to Combat It
In today’s hyper-competitive market, companies are constantly vying for customer loyalty. Yet, many...
Getting Started with Customer Journey Management in Financial Services
Customer journey management enhances customer experience and drives measurable business outcomes...
How a Journey Mapping Workshop Can Drive Business Growth
Whether you're a seasoned Customer Experience (CX) professional or just starting your company's CX...