Cross-Functional Collaboration in CX: Turning “Many Truths” Into One Customer Reality
If you’ve ever compared a product team’s journey map to the one marketing uses (and then to the one...
JourneyTrack CX Blog: Customer Journey Mapping
Journeys That Matter in Financial Services: Do’s, Don’ts, and Real-World Lessons
Customer experience in financial services is undergoing a profound shift. The rise of digital...
Journey Gap Audits: Finding the Hidden Drop-offs in CX
Most organizations have a handle on the loud failures in their journeys—the error pages, the angry...
Designing Patient-Centric Experiences in Life Sciences
Customer experience has become a defining priority across industries, but in life sciences, the...
Personas: The Missing Link Between Journey Maps and Business Impact
If your journey maps aren’t moving the needle, the problem may not be the map—it may be the persona...
How Behavioral Journey Mapping Drives CX Transformation
In the evolving landscape of customer experience, traditional journey maps—anchored in demographics...
The Synthetic CX Revolution: Fueling Journey Management
In the age of AI-driven everything, brands are under extraordinary pressure to personalize at scale...
Storytelling: The CX Superpower Hiding in Plain Sight
Let’s be honest: in customer experience, data is abundant—but action is scarce.
7 Best Practices for Using AI to Create Powerful, Actionable Personas
In today’s fast-paced, data-rich customer experience (CX) landscape, the need for accurate,...
Beyond the Spark: Shifting from Moment-Based to Journey-Driven Thinking
In today’s customer experience landscape, it's easy to get dazzled by the brilliance of individual...