JourneyTrack CX Blog: Customer Insights

Why Customer Experience is Good for Business

To win, businesses must prioritize customer experience (CX). Customer experience encompasses every...

Bridging the Gap: 6 Effective Strategies to Raise CX to the C-Suite

I recently attended CXPA’s CX Leaders Advance 2024 conference in Denver, CO. The conference agenda...

6 Best Practices for Crafting Consistent Personas

As customer experience (CX) professionals, understanding our target audience is paramount. Personas...

Data-Driven Customer Insights: How to Leverage Data to Enhance Customer Journey Management

In today's digital age, businesses have access to a vast amount of data, and savvy organizations...